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Online insurance business is HOT! Join the active insurance agencies on the internet now.

Potential clients want to know that an insurance agent will respond promptly and effectively in the event of a claim. Content should detail the process involved in an average claim. To add a human element to the insurance domain, agents can provide stories of their experiences in the insurance industry, detailing how their expertise helped clients during the claim process. If the agent can get permission to display client's photos, this adds a visual punch to the human element as well.

Insurance websites that provide customer service for site visitors foster trust in potential clients, helping agents make contact with leads that they might otherwise have missed.

Some companies are taking the automated process one step further, allowing clients to apply for insurance online, automating the entire process. Those companies who include such features on their sites have a distinct advantage over their competitors.

Where does this leave the insurance agent in an era of automation? Consumers will still need a human contact, both to advise them on how to use the automated system and to provide services that software simply cannot. One side effect of heavy automation in any industry is the desire of consumers to interact with real people. People buying insurance want to be assured that they can expect good customer service should they ever need to change a policy or make a claim. A well-designed insurance domain provides customer service before the agent even makes a sale. Useable, informative content makes customer service effective.
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